I had heard about blogging over the past few years, but I never really understood it. Why should I blog? I thought it might be people just blabber-mouthing about whatever, and that did not appeal to me.
So why should I blog? Jason Alba of JibberJobber.com was a major influence on my decision to blog. On 28 February 2008, he was the guest speaker at a joint activity for the communications and accounting clubs at UVU (UVSC at the time). Jason shared at various time during his presentation some ways in which blogging can be an effective tool for networking and career management. Although I took a full page of notes and barely mentioned blogging, somehow I made a very sticky mental note that blogging was a good tool to keep in my networking "toolbelt" . . . and use!
One benefit he mentioned was "personal branding." Steve Pavlina says, "Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you." What kind of brand do I want for myself? Will colleagues and professional acquaintances see me as fun or serious? Thoughtful or thought-provoking? Intelligent or hard-working? Or all of these?
So why should I blog? Jason Alba of JibberJobber.com was a major influence on my decision to blog. On 28 February 2008, he was the guest speaker at a joint activity for the communications and accounting clubs at UVU (UVSC at the time). Jason shared at various time during his presentation some ways in which blogging can be an effective tool for networking and career management. Although I took a full page of notes and barely mentioned blogging, somehow I made a very sticky mental note that blogging was a good tool to keep in my networking "toolbelt" . . . and use!One benefit he mentioned was "personal branding." Steve Pavlina says, "Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you." What kind of brand do I want for myself? Will colleagues and professional acquaintances see me as fun or serious? Thoughtful or thought-provoking? Intelligent or hard-working? Or all of these?
So, last month I started fashioning this tool . . . this blog, but I don't fully know what language I should be using to communicate with accounting professionals. As a volunteer missionary for my church, I learned to speak Spanish. Among many other things, that experience taught me a lot about language. I began by learning words that deal with basic living activities;, and I ended up learning that I needed to go beyond just church-related vocabulary to truly communicate with people.
To go beyond introductory and intermediate accounting terminology and concepts, I decided to see what other accountants are blogging about. I've already started reading a lot from CFO.com, and I've started attending monthly luncheons hosted by the UACPA Southern Chapter. I think these activities will help me see what accountants "should" be blogging about. But I needed to see what a real, live accountant was posting. So, I Googled "accountant blogs" and found some really good information right off the bat. I haven't taken time to read through many of the search result items, but here are a few links that seem good or important:
So why should I blog? There isn't just one answer--like so many other things in life. But perhaps the best answer right now is that some organization out there needs what I can offer, and this blog will help them discover that.
To go beyond introductory and intermediate accounting terminology and concepts, I decided to see what other accountants are blogging about. I've already started reading a lot from CFO.com, and I've started attending monthly luncheons hosted by the UACPA Southern Chapter. I think these activities will help me see what accountants "should" be blogging about. But I needed to see what a real, live accountant was posting. So, I Googled "accountant blogs" and found some really good information right off the bat. I haven't taken time to read through many of the search result items, but here are a few links that seem good or important:
So why should I blog? There isn't just one answer--like so many other things in life. But perhaps the best answer right now is that some organization out there needs what I can offer, and this blog will help them discover that.
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